Power tool sector best positioned for pulsating growth: Bosch

By admin June 13, 2015 1:04 pm

We have plans to roll out a range of competitively priced products targeted at the Indian tradesman, as part of our efforts to widen the customer base.
Vijay Pandey, Vice President, Bosch Power Tools
 Incepted in 1993, Bosch Power Tool division has grown to one of the market leaders in the power tools segment in India. In an exclusive interview with OEM Update, Vijay Pandey gives an over of the market highlighting Bosch’s initiatives.
Could you brief us on the power tools industry in India? What is the market size and what is your market share?India has an upper hand in the power tool industry owing to the abundance of labour, availability of raw materials and entrepreneurial skills. Estimates suggest that the domestic power tool industry is growing at an annual rate of 5 – 7 per cent and there is immense potential for players in this sector to reap the benefits.
Power tools have a lengthy association with construction, woodworking, metalworking, engineering, fabrication, service and related verticals. Owing to a boom in these, the Indian power tool sector is best positioned for pulsating growth. At present, Bosch commands a third of the market share in the power tools industry.
Like many other industries, power tool industry is also struggling with cheap imports. How are you tackling this issue?Since Bosch has its own manufacturing centre, this problem is averted. With this, Bosch is able to tackle this issue and have user innovations and gain greater accessibility. We are trying to educate people about the importance of quality, safety, the advanced level tools and better user interface that Bosch PT offers to users. Safety and technology features like vibration control, kickback stop, lithium-ion technology and turbo power are the features available only in Bosch PT, making the tools more powerful and safer to use.
Power tools industry lacks awareness in terms of ensuring good health and safety of the workers. Could you comment on this? What are your initiatives in this regard? Power tools are indispensable for professionals and if handled incorrectly, can lead to damage, injury, and accidents. Consequently, importance has been given to safety and proper usage of tools to avert such incidents.

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