ElectroMech cranes lower total cost of ownership

By admin November 17, 2014 3:29 pm

“ElectroMech cranes have proven themselves to be reliable work horses in plants and construction sites,” says Tushar Mehendale, Managing Director, ElectroMech Material Handling Systems (I) Pvt. Ltd.
 Established in 1979, ElectroMech is one of the largest EOT cranes manufacturers in India. It offers solutions for various applications in manufacturing plants and infrastructure projects through its range of hoists and cranes. Tushar Mehendale analyses the current status of MHE industry in India and also believes in potential of private sector.
Brief overview The material handling equipment industry has been on a continuous growth at varying pace over the years. This can be attributed to the huge amount of investments made by public as well as private enterprises in the construction, manufacturing and allied industries, thus giving a direct push towards creating a huge demand for the crane industry. Material handling forms a vital part of any manufacturing process or construction project and is certain to witness steady growth over the next 5 – 7 years. 
The industrial cranes market in India is highly fragmented which could be in the region of ` 2,200 – ` 2,500 crores per annum. Approximately 30 per cent of the demand comes from the government sector and PSUs while the remaining 70 per cent comes from the private sector. Over 40 per cent of the total market is dominated by a handful of reputed names in the organised sector. The rest of the market is shared by more than 250 small crane companies.Private sector being vibrantThe market size has contracted slightly in the past couple of years due to the slowdown in the Indian economy. However, with the new governments’ emphasis on the revival of manufacturing and allied industries, the company is anticipating that the industry to rebounded to around ` 2,000 crore – ` 2,200 crore range in next few years.
“The private sector is considered to be the most vibrant part of the Indian economy, growing at a sustained high pace and is willing to adopt newer technologies, thus creating scope for innovation in the crane industry,” says Mr Mehendale.
On dividing the sector region-wise in terms of quantities of the total requirement, it shows Western India contributes around 50-55 per cent, Southern India contributes around 20-25 per cent, Northern India 15-20 per cent, and Eastern India around 5-10 per cent. The total volume for industrial cranes is estimated to be approximately 10,000 cranes per year. ElectroMech’s share of the organised industrial cranes market is approximately 20 per cent.
Excelling ElectroMech  ElectroMech has been in the business of building cranes since 1979. Over 35 years in the industry, it has always focused on for quality, on-time delivery and prompt service. These attributes are propagated throughout the market, more through word-of-mouth, giving the company a lot of referential as well as repeat business, believes the company.
ElectroMech positions itself as a solutions provider and not just a supplier of cranes. The company sales engineers spend time with customers to understand their handling requirements, appreciate their plant layouts, understand their constraints, provide information on wheel loads and crane geometry, suggest alternatives to their structural consultant and provide every sort of assistance that is required before proposing a product. In short, the company ensures selection of the most optimum equipment that will satisfy customers’ needs. It believes that a service approach to selling is more important.

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