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OEM Update
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Cloud in manufacturing industry enhancing organisational momentum

By June 17, 2013 9:45 am IST

“We have moved a significant chunk of our internal IT onto cloud platforms, built our own IP in specific industry-focus areas.”
– Ramesh Subramanian, Global Delivery Head, Blue Star Infotech
Cloud in manufacturing sector brings a long list of benefits for manufacturing sector. It reduces management bandwidth from support activities, and refocuses on business imperatives. Cloud also converts capital investments to operating expenditure, reduces spending and disruptions from asset and license refresh cycles. Such savings in cash flow can be recycled into other initiatives enhancing organisational momentum. Ramesh Subramanian shares how its pay-per-use philosophy allows growth and freedom from typical geographic constraints.
Misconceptions of cloud computing in manufacturing sectorThere is an array of misconceptions related to the cloud computing in manufacturing sector. These are security of data and IP, trustworthiness and longevity of a cloud services provider, business continuity risks, complex service level agreements (SLAs), and brittleness in commercial clauses.
Performance and achievementsBlue Star Infotech has undergone management restructuring and remodelled business strategies completely. The company is focusing on contemporary technologies and mobility. Apart from customer-facing initiatives, Blue Star has moved a significant chunk of its internal IT onto cloud platforms, built its own IP in specific industry-focus areas. It has also achieved 61 per cent revenue growth last quarter and shown consistent growth for the past four quarters. The company has grown inorganically and acquired Infostack Solutions PTE (Singapore) and established JV with Trisept Blue7 Solutions (US). It also has won major deals last year like Loyalty Partner Solutions and achieved the highest standards in software delivery, CMMI Level 5.Shortcomings in 2012The manufacturing industry had its share of shortcomings like internal process improvements, simplification of evolutionary complexity, improving ease of partnering, etc. Unifying transaction platforms for distributed teams, such as timesheets, sales administration, delivery governance, etc. didn’t help either. Even integration of organisations acquired through inorganic growth kept adding to woes. Turbulence arising from a difficult market scenario for most of its customers made it difficult to plan and keep within targeted cost ratios.
Steps to perform wellBlue Star Infotech has initiated several steps to perform well in the industry. It strengthens sales team, trusting its sales leaders with the time and support to pull through the difficult times. The company sets up a separate ATG (Advanced Technology Group) to focus on new age emerging technologies and practices. It also focuses on its own IP solutions in industries where it has expertise, credentials and long record of success. In addition to partnering with key technology providers in mobility, cloud, and BI platforms, Blue Star strengthens global delivery model across the board to reap better value for itself and its customers.

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