BKT reiterates growth strategy

By admin January 5, 2016 5:49 pm IST

BKT, a global brand of Indian origin, unveils aggressive business strategy to be a market leader in off-highway tyres for mining applications
  Balkrishna Industries (BKT), one of the leading manufacturers of off-highway tyres, is meeting the need of OEMs across the globe. Today BKT offers off-highway tyres for heavy agro, industrial and mining operations. At the recently concluded EXCON, the company revealed its aggressive plans to increase its exposure to tyres for industrial, construction and mining segments, known as the off-the-road (OTR) segments.
New launchMaintaining its promise of introducing new solutions to meet changing market dimension, BKT returned to this year’s EXCON to launch a series of giant OTR tyres for mining applications. The company launched 27.00R49, specially designed OTR for trucks in mining service and quarry operations.
“The newly launched OTR tyre range 27.00R49 can offer lowest total cost of ownership for mining operators,” Rajiv Poddar, Joint Managing Director, BKT claims.
The 27.00R49 will be manufactured at the company’s newly opened plant in Bhuj, Gujarat.   
Collaborating with OEMsBKT is a vendor and collaborator with companies like Coal India which is among the world’s largest OTR customers. “We are working intensively to be at tandem with the emerging needs of its OEM clients and have the shortest response period amongst its competitors when it comes to delivering a new product while keeping the costs low and efficiency high adhering to the stringent most international standards,” Rajiv said.
Strengthening manufacturing capacityBKT has four state-of-the-art manufacturing units located at Aurangabad in Maharashtra, Bhiwadi and Chopanki in Rajasthan and Bhuj in Gujarat. The greenfield plant in Bhuj is built with an investment of around $ 450 million over 300 acres of land, just a few kilometres away from the Mundra port offering logistical advantages in transport of raw materials.
“Today we have the manufacturing capacity of about 160,000 tonnes per annum. Fully operationalisation of Bhuj plant will add about 120,000 tonnes per annum to our existing 160,000 tonnes obtained from the other three plants,” informs Rajiv. Therefore, with Bhuj plant coming on stream in 2017, BKT will be able to bring the production capacity up to 280,000 tonnes per annum.
BKT also has an in-house mould design and production unit at Dombivali near Mumbai which enables the company in achieving production flexibility and frequent change-over in the production cycle within a short time, resulting in a faster ‘concept-to-market’ product rollout.
Product rangeWith the help of persistent and intensive market research coupled with ever expanding production as well as R&D capabilities, today BKT has made its mark in the specialty segments like agricultural, construction, industrial, earthmover, port, ATV (all-terrain vehicle) and turf care applications in both cross ply and radial construction. BKT claims to the first tyre company in India to produce the all-steel radial OTR tyres thus joining an elite class of all-steel OTR manufacturers in the world.

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