BKT’s Ashok Chhajer sheds light on ‘Bharat Ka Tire’

By OEM Update Editorial December 29, 2023 6:49 pm IST

In this exclusive interview, BKT’s Sr. General Manager, OE Sales, Ashok Chhajer, unveils the tire manufacturer’s industry leadership and global impact. From revolutionary innovations showcased at Excon 2023 to the latest campaign ‘Bharat ka Tire’, Mr. Chhajer provides a snapshot of BKT’s commitment to innovation, versatility, and sustainability in the tire sector.

Exploring BKT’s ‘Bharat ka Tire’ initiative, how does it align with the company’s strategy?
BKT’s ‘Bharat Ka Tire’ initiative is integral to our strategic vision, aligning our company commitment dedicated to the monumental task of building Bharat. It embodies a commitment to understanding and addressing the unique needs of the Indian market, influencing our product development and customer relations. Also, this initiative guides our strategic choices, positioning us as a brand deeply connected to the nation’s pulse. Moreover, it integrates with our corporate responsibility efforts, emphasizing sustainability and community development. ‘Bharat Ka Tire’ is not just a slogan; it’s a strategic imperative, shaping our actions and contributing to both company growth and the holistic development of Bharat.

Can you elaborate on BKT’s diverse offerings to set an industry benchmark?
Our commitment towards the off-highway sector of India and the world is evident in the diverse range of offerings at BKT. From pneumatic to solid tires, all-steel radial tires, and rubber tracks, we manufacture an extensive and modern range of Off-Highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV, and gardening industries. Thus, we have set an industry benchmark by providing cutting-edge solutions across various applications under the off-highway gamut.We currently manufacture a range of over 3,200 SKUs, which are exported to over 160 countries across the world. 

Let us delve into BKT’s most recent rubber track innovation. What can you tell us about its features and the advancements showcased at Excon 2023?
At Excon 2023, we introduced a state-of-the-art rubber trackMultiforce BK T91for compact track loaders (CTL) employed in material handling applications. The tread of Multiforce BK T91 is made of a high-performance compound that ensures maximum resistance against cuts, tears, and abrasion, making it suitable for a variety of surfaces on and off the road such as clay, mud, asphalt, gravel, and sand. It also provides optimal flotation on hills or slopes. 

Multiforce BK T91 features a C-shaped tread pattern that provides superior handling and excellent traction on all terrains. Additionally, a dual forged metal core for strength and excellent durability. More so, the endless belting design of high-tensile steel cords ensures better dimensional stability and excellent performance in extreme conditions. 

The EARTHMAX SR 468, tire unveiled at Excon 2023 seems significant. Could you shed light on its distinctive features and how it aligns with BKT’s commitment to innovation?
Certainly, the EARTHMAX SR 468, displayed at the Excon 2023 is a remarkable addition. This advanced All-Steel radial tire is specially designed for rigid haul trucks. Its unique tread design with special tread compounds makes it perfect for hard, rocky, and tough mining conditions. Its tread lug blocks with circumferential grooves and intertwined blocks ensure effective heat dissipation. EARTHMAX SR 468 is developed using BKT’s cutting-edge technology to carry heavy loads, deliver longer service life, and provide resistance to rock cuts and punctures.Additionally, the sturdy square shoulder assists in ejecting loose stones to protect the tire from damage.