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OEM Update
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Make in India has raised confidence of investors

By July 5, 2016 5:15 pm IST

Indian manufacturers can strategically merge their existing skills with the latest technologies to produce a “win-win” situation for all the stakeholders.Dr. Ashish Manchanda, Managing Director, Finder India Pvt Ltd
  “Make in India” drive from the Prime Minister has raised the confidence level of many foreign investors who were flocking earlier to other countries, says Dr. Ashish Manchanda, Managing Director of Finder India Pvt Ltd, a subsidiary unit of Finder S.p.A., Italy. He also explains what’s changed about Indian manufacturing sector after “Make in India” initiative announced.
Changing mindsets The primary aim of “Make in India” is quite different than “Made in India” i.e. to get the investments in manufacturing segment from international companies. The significant change has been in the mindset of transnational companies who now are actively considering India also as a manufacturing centre and as a result are now open to explore the possibilities.
The “Make in India” drive from the Prime Minister has raised the confidence level of many foreign investors who were flocking earlier to other countries and have now started realising that barring a few different apprehensions here, they have quite a unique set of opportunities, which surpasses these concerns.
Creating a win-win situationTraditionally Indian manufacturers have been very strong in their profound business sense and astute grip on the complex scenario of doing business in India. However, due to the perils associated with a developing economy where low cost and L1 business trends have resulted in almost negligible technology value addition in the manufacturing sector, India in many industry sectors has lost the touch with research and development activities.
With this opportunity of entailing various industrial players from developed economies in the world, Indian manufacturers can strategically merge their existing skills with the latest technologies to produce a “win-win” situation for all the stakeholders.India – a commercially viable economyThe world order has changed over the last century. Earlier it was the military power which was governing the world order with nuclear power being the reason for strategic tie-ups among the countries in the world. But now the world order has largely shifted to economic strengths of the countries. The attention of the world is on the countries with economic power i.e. massive youthful manpower, emergent middle class population, progressive educational systems, supportive setup etc.

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