Crompton expands pump portfolio with new innovations

By Staff Report February 20, 2025 7:42 pm IST

Crompton unveils “TechWithHeart”, elevating everyday living with smart and energy-efficient solutions. With this launch, Crompton emphasises its commitment to “Innovation that Listens, Tech that Cares.”

Crompton Greaves Consumer Electricals Ltd., a consumer electrical solutions provider unveiled ‘TechWithHeart’ innovations, reinforcing its commitment to consumer-centric products that have been indigenously developed and manufactured. 

‘TechWithHeart’ represents Crompton’s mission to create smart, responsible, and high-performance solutions tailored to consumer needs. From fans that deliver high performance while ensuring progressively higher energy savings to pumps that provide consistent and reliable water flow, every product is developed with the consumer at the heart.

At the Press Event held at its new corporate office in Mumbai, the company’s leadership team unveiled #TechWithHeart. 

• TechWithHeart: Crompton delivers technology that truly matters – enhancing comfort, convenience, and energy efficient homes in India
• Consumer-centric innovation: Crompton’s ‘TechWithHeart’ innovations are rooted in a deep understanding of consumer needs & preferences with each solution designed to make their lives simpler, smarter and more convenient
• Strategic investments for growth:  A significant increase in R&D investments, with a team of over 200 dedicated R&D personnel, demonstrates the company’s commitment to market leadership and growth
• ‘Made in India, Built for the World’: Indigenously designed & developed, locally sourced, leveraging India’s supply chain might

With a strong focus on next-gen technologies and sustainable innovation, the brand is shaping the future of the electrical consumer durables industry through its latest suite of products.

Leading the fan industry with energy-efficient innovations

Crompton sells a fan every two seconds, with more than 2 crore fans sold in FY24. The company introduced the NUCLEUS Platform, an in-house advanced BLDC platform enhancing product performance, reliability, and efficiency. This platform consists of an efficient motor, robust electronics and smart connectivity. These products have been rigorously tested to ensure consistent performance in varied operating conditions. Being a completely Indigenous platform, it is scalable across a range of products.

Another was XTECH Platform (From Classic to Cutting-edge) unveiled the XTECH platform which deliver higher energy efficiency and durability. Designed, developed and ‘Made in India’, this platform reinforces Crompton’s leadership with a robust local supply chain network and a commitment to continued innovation

These next-gen products are indigenously brought to life and rigorously tested across diverse weather conditions. 

Expanding leadership in the residential, agricultural and solar pumps categories

Crompton provides water pumping solutions across residential and agricultural sectors. Along with residential pumps, the company is expanding its footprint in response to the rising demand for irrigation and urban water solutions. 

• Residential & Agricultural Star-Rated Pumps – Crompton’s range of energy-efficient pumps delivers high flow rates while minimizing electricity consumption. The line-up includes portfolio of both residential & agricultural pumps, all engineered for optimal efficiency and performance. The company is committed to providing energy-efficient solutions. Ahead of mandatory regulations, Crompton already offers a large portfolio of 190+ BEE star-rated pumps
• Solar Pumps – Reinforcing its sustainability commitment, Crompton has launched solar pumps, deploying over 5,000 units in the first year of launch to help farmers’ access sustainable water solutions. With government initiatives like PM-KUSUM scheme driving rapid solar adoption across the country, Crompton is at the forefront of providing sustainable pumping solutions