KAI India expands manufacturing facility of Neemrana

By Staff Report August 13, 2024 2:23 pm

The expansion will boost women’s razor production by an additional 5 million units annually with an investment of  300Million yen in India.

KAI India, a leading name in the beauty and personal care industry, announced the expansion of its manufacturing capabilities at the Neemrana plant. This move will increase the production capacity of women’s razors by over 5 million razors per year.

The group is planning an additional investment of 300 Million yen. The expected timeline for the completion of this expansion is 5 months, ensuring that the enhanced production capacity will be operational by the end of December 2024.

Mr. Rajesh U. Pandya, Managing Director of KAI India, commented on the expansion: “This is an important step for KAI India. Our enhanced manufacturing capacity is a testament to our commitment to providing high-quality products to our valued customers. This expansion also reflects our dedication to the ‘Make in India’ initiative, showcasing our resolve to manufacture, sell, and skill in India. Eight technical engineers from KAI Industries in Japan have been stationed at the Neemrana plant to ensure the seamless integration of advanced technology and superior manufacturing practices. Their expertise and guidance are crucial in maintaining the high standards of precision and quality that KAI products are known for globally.”

Market demand and growth trends for these products indicate a robust increase, driven by rising consumer awareness and the growing emphasis on personal grooming. The expanded production capacity will enable KAI India to meet this surging demand efficiently and maintain its competitive edge in the market.

KAI India’s vision is multi-faceted: “Make in India”, “Sell in India & Overseas”, and “Skill in India” and “Women Empowerment”. This vision is at the core of the company’s operations and future strategies. By expanding the Neemrana facility, KAI India is reinforcing its commitment to producing superior products within the country, enhancing the skill set of the local workforce, and establishing a strong presence in both domestic and international markets.

KAI India offers a diverse range of products, including kitchen equipment starting from ₹150 for knives, personal care items such as nail clippers starting from ₹120, and shavers starting from ₹20. The company’s three-pronged distribution strategy covers general trade, modern trade, and e-commerce, supported by an extensive network of over 50,000 touchpoints.