Shell’s ‘lube-as-a-service’ offer gains traction

By OEM Update Editorial August 6, 2019 5:21 pm IST

The Indian arm of Shell, the global petroleum and lubricants major, has slightly tweaked its business model. Rather than sell its industrial customers lubricants, it asked for an authority of either a part, or complete charge of their manufacturing unit, and they would ensure of the lubrication.

This lubricants-as-a-service is seeing a lot of traction ever since Shell began this ‘lube management programme’ last year. The demand for such a service has been streaming in mainly from steel manufacturers and mining companies. For steel companies, Shell charges an amount for every tonne of steel produced. As for mining companies, Praveen Nagpal, Shell Lubricant’s CTO, observed that often a lot of heavy vehicles in mines are left unattended. Shell puts sensors in those vehicles, lubricates them, tracks them, and charges the miners for the vehicle uptime.
The ‘lube management programme’ is one of the many of its B2B offerings. The others include services such as monitoring oil condition and providing predictive maintenance of equipment, lube advisory services by Shell’s experts.

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