Minda Industries Limited is now ‘UNO Minda Limited’

By OEM Update Editorial July 21, 2022 2:06 pm IST

Also launches new brand positioning, ‘Driving The New’ 

Minda Industries Limited (MIL) announces that it has changed  its name to UNO Minda Limited effective 14th July 2022 to reflect the unique legacy and  identity of the company as a leading Indian Auto Component group, ‘driving the new’ in  solutions and value in the product, technology and processes across customers, consumers,  distributors, partners and employees.  

This renaming initiative will further strengthen and unify the brand UNO Minda. Aligning the  legal entity name with product branding will not only help in ensuring uniformity and  consistency at all levels but will also give the brand,the much-needed uniqueness and  distinctive brand identity. 

Incepted in 1958, the Group now has a rich legacy of over 6 decades of trust and relationships, built on high quality and advanced technology products and solutions. The initiative will also  help in protecting the Group’s legacy and products from any potential infringement, by  bringing clarity and clear differentiation among stakeholders. 

Alongside the corporate name change, the Company also unveiled their new Tagline which is  “DRIVING THE NEW”. UNO Minda is in the driving seat when it comes to breaking conventions,  driving changes and finding new ways to add value to what we do. Driven by innovation, we  believe in ushering in what is new, what is next.  

The new positioning not only represents our core values but also strengthens our position as  leaders in the futuristic technology and innovation space. 

Mr Nirmal K Minda, CMD, UNO MINDA Group said, “The name change to UNO Minda Ltd  and the new tagline showcases the renewed sense of purpose, energy, and enthusiasm of all  its employees, partners and customers. We envision that the name change and the new  tagline will further strengthen the brand’s identity as a company that constantly drives the  new in providing progressive, refreshingly new and best in class solutions to its customers  across its product portfolio. The company believes in creating value for everyone associated  with them through constant care, innovation and technological advancement.”