KEO brand turns 80, makes plans for future

By OEM Update Editorial November 1, 2021 3:13 pm IST

While celebrating its legacy, the company also is building a new KEO for the 21st Century.

“When we launched Arch, we saw the potential of the highly-respected KEO brand in the industry,” said, Arch CEO Eli Crotzer. “Our long-range strategy was to build upon the trust and reputation of the brand, and to acquire diverse and complementary companies to drive our overall growth.

“The KEO brand has been important to the evolution of ARCH Cutting Tools and has contributed to the leadership in innovation that we’re known for today,” Crotzer said. “But, with that comes the responsibility to maintain the standards of the brand and all the related customer expectations.”

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