BKT, official global partner of LaLiga Spanish Football League

By admin October 7, 2019 5:57 pm IST

[vc_row][vc_column][vc_column_text]Balkrishna Industries Limited (BKT),one of India’s leading manufacturers of off-highway tires has signed on as “Official Global Partner of LaLiga”. The partnership takes immediate effect and will run for three years until the end of the 2021/2022 season.

“LaLiga stands for excellence and is a synonym for football with a capital ‘F’,”Rajiv Poddar, Joint Managing Director of BKT, states, “From today, we are following a new marketing initiative within the Spanish football world, and I am really glad and proud of it. LaLiga is a brand of unquestionable value. It is an honor to act side by side this name! It is a great pleasure that we can strengthen the bond between BKT and the world of sport, and above all the football world with both its rules and dynamics that we find fully in line with our own values, along with determination and the uncompromising wish to win,”.

This is a decisive goal on BKT’s path of increasing its brand awareness. The company is extraordinarily active when it comes to communication and promotion -a unique and distinguishing feature. Sport is an instrument that perfectly supports BKT’s message on a global level thanks to its characteristic traits such as fair play, respect for the opponent, competition and strategy – values that are shared by LaLiga.

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