Birla Carbon leads the tire sustainability revolution at Tire Tech Expo

By OEM Update Editorial March 15, 2024 2:20 pm IST

Birla Carbon is a prominent provider of innovative, high-performance tires, with an emphasis on cutting-edge carbon black solutions for tires that last longer, are more fuel efficient, and are environmentally friendly.

Birla Carbon, a major manufacturer and provider of high-quality carbon-based solutions for the tire and mobility industries, will exhibit at Tire Technology Expo 2024 in Hannover, Germany, from March 19 to 21, 2024.

Birla Carbon focuses on cutting-edge carbon black solutions for longer-lasting, more fuel-efficient, and sustainable tires, with the goal of supplying innovative, high-performance specialty goods across a wide range of tire categories. PCR (Passenger Car Radial Tires) prioritises low rolling resistance, enhanced fuel efficiency, and durability. TBR/OTR (Truck, Bus, and Radial/Off-the-Road Tires) Providing low rolling resistance, maximum treadwear performance, cut and chip resistance, and longer carcass life, UHP (Ultra High Performance) tires provide optimum grip, handling stability, and little heat buildup.

Birla Carbon’s technical services teams are dedicated to continual development, producing new carbon black grades to improve treadwear, minimise heat accumulation, and eventually lower CO2 emissions, encouraging ecologically friendly and sustainable mobility solutions.

John Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “Our mission is to be at the forefront of the carbon black industry by providing a comprehensive array of solutions. Our engagement at Tire Technology Expo 2024 represents more than just participation; it’s an opportunity to ‘Share the Strength’ with our partners, fostering innovation and spearheading new product advancements.” He further added, “The introduction of our ContinuaTM SCM is a testament to our commitment to delivering bespoke solutions that meet the unique demands of the industry. We are steadfast in our belief that through sustainability and innovation, we can drive significant industry progress and contribute towards a greener, more sustainable future.”

Tire Technology Expo enables Birla Carbon to highlight its variety of specialist and sustainable solutions, encouraging meaningful talks with clients and providing insight into new trends and market orientations in the tire and mobility sector. Birla Carbon will be at Hall 20, Booth C510.