Aditya Birla Group challenges creativity to the fore

By admin April 10, 2012 6:38 am IST

To foster a culture of creativity and innovation, the Aditya Birla Group opened its state-of-the-art research centre inviting talents from India and abroad to be a part of this creative hub
On 3rd March, The Aditya Birla Group launched its Research & Development Centre at Taloja in Navi Mumbai. Developed at a cost of Rs. 250 crore, this centre will handle research and development activities for the group companies in an integrated manner.  
Spread over 20 acres at the Taloja industrial estate, the facility will focus on manufacturing and retail verticals. At the formal opening of the centre, Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “This launch represents a  significant milestone for the Aditya Birla Group. It places us among the very select group of Indian corporations to have its own full-fledged R&D Centre. It will be the hub of our global R&D network, supplementing the R&D footprint that already exists within our businesses”.
ABSTC will be the hub of the global Group R&D network that includes Novelis and Colombian Tech centres in North America, the Thai Chemical Epoxy R&D Centre  at Raygong in Thailand, the pulp Laboratories of Domsjo in Sweden, and several others. “Some of the companies in the Aditya Birla group, especially those acquired recently like Novelis have R&D divisions, but this centre will be the global hub of all its R&D activities”, Mr. Birla informed. This facility will help group companies reduce dependence on licensed technologies developed overseas. Further it will position the group in a select category of domestic conglomerates having R & D verticals.
The unique, futuristic, architectural design is a standout feature of this research centre. Displaying future in all its elements the architect created a work environment that had the ability to draw the best of international talent to the otherwise sleepy industrial suburb of Mumbai. 
According to Luca Fontana, Chief Executive Officer, ABSTC, “The R&D centre has been set-up in an aim to be a catalyst in promoting engineering. This centre will concentrate on future technologies while the R&D divisions of individual companies will focus on short and medium – term needs”.

Advertising

Your future advertising space? Our media data