Shell Lubricants introduces ‘Total Cost of Ownership’ concept

By OEM Update Editorial July 15, 2017 2:35 pm

Shell Lubricants introduced the concept of Total Cost of Ownership (TCO) with an aim to inspire customers by addressing the efficiency challenges and help them towards achieving their day-to-day ambitions.

Post a successful launch across major business hubs in the country like Mumbai, Pune, Chennai and Bengaluru; Shell, with CII recently unveiled “Empower” – an introduction to its new global direction for its B2B sectors, as a partner to its allied industries in Delhi.

The company has also unveiled its new global positioning ‘Together anything is possible’ to bring together different stakeholders from the industry in helping reduce TCO and enhance profitability.

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