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OEM Update
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Globalising Indian manufacturing

By June 30, 2015 3:29 pm IST

 Incorporated in 2011, Wohlhaupter India Pvt. Ltd., is a wholly-owned subsidiary of Wohlhaupter GmbH – the pioneer in boring applications since 1929 and one of the world leaders in digital boring tools. Wohlhaupter is a manufacturer of modular tooling systems, boring and facing heads, clamping tools, standard tools and customised solutions for machining centres and millturns.
Here, Keshav Khurana, Executive Director, Wohlhaupter India Pvt. Ltd. talks about how Indian companies will gain from ‘Make in India’.
Sharing his views on the ‘Make In India’ initiative as far as machine tools industry is concerned, Mr Khurana said, “The ‘Make in India’ initiative will definitely bring down the costs to end customer. Delivery times too will come down. In the end, customer will be happy with cost and delivery but we need to see how good the raw materials and process adoptability in India we can get as compared to what we get abroad.”
The industry awaits a positive approach of the market. Mechanical engineering firms are forecasting production growth of 2 per cent in 2015 at the global level. Still it is not good enough for dynamic development. Various factors are affective at global level. Three top export markets namely France, Russia and Italy have regularly been source of negative headlines. However, the European market mainly Germany and American markets are very much positive, Mr Khurana said. He observed that ‘Make in India’ will really help the industry to adopt and bring foreign qualities in India to compete with global players.
How can ‘Make In India’ achieve successThough a lot is being discussed on the ‘Make in India’, hardly there are any discussion at the industry that how this vision can be realised. Sharing his expertise on this aspect, Mr Khurana said, “The government has to keep providing monetary benefits and subsidies to the manufacturing sector to make it lucrative as a step towards reduced investment costs.”
The government unveiled a 5-Year plan for lifting India’s exports in a policy that seeks to make the country a bigger player in global trade by doubling overseas sales to € 765 billion ($ 900 billion) by 2019-20 while giving a boost to the Make in India initiative. The simplified Foreign Trade Policy (FTP) for 2015-20 collapses five earlier schemes for promotion of merchandise goods into one single programme and revamps one for promotion of services. It focuses on reducing transaction costs for exports besides extending incentives to Special Economic Zones (SEZs) and e-commerce.

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