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OEM Update
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Can India be a manufacturing hub for CE industry?

By November 28, 2015 11:29 am IST

 India is the most favourable market for investment across the world and the ‘Make in India’ policy is likely to see a lot of PPP models in infrastructure and construction sectors. The expected reforms can materialise into favorable environment for the core sectors like infrastructure, mining, energy, metals amongst others.
Better infrastructure, economic reforms, improved power generation or distribution and proper planning are the major factors that can help India in making the dream come true of being a manufacturing hub.
Hrishikesh Kulkarni, Business Head – Drives & Off Highway, SKF India says, “The Indian market is different from the other global markets with more than 65 per cent of its population below age of 35 and this demographic dividend will contribute towards growth of the industry as a whole as majority of the population are in the working age group, thereby ensuring availability of skilled workforce. The strong finance market and favourable interest regime also will contribute towards the local demand.” The major global construction equipment manufacturers are now shifting their complete product line manufacturing to India, thereby manufacturing products in India which will cater to the global requirements. India still needs to strengthen a lot of infrastructural facilities if it needs to solve the problems of manufacturing sector.
India has already taken steps in the direction of becoming a hub. What has helped its cause has been manufacturing facilities set up by large global construction equipment OEM’s. “We have come up with solutions tailor made for Indian market conditions and now we find that such solutions have resonance across global markets, particularly developing ones who have similar market conditions.” says Kennady V. Kaippally, Country Manager – Mobile & Wind Solutions, Bonfiglioli Transmissions Pvt. Ltd.
The setting up and shifting of global design centres in India will lead to specific product development for the Indian market fit to purpose solutions and also developing solutions that appeal to the global markets. These trends are already taking shape for the major manufacturers, which will soon be followed by others and will lead to India being a major manufacturing hub for construction industry.
“India can become a manufacturing hub for construction equipment industry as there is still a lot of untapped potential in terms of manpower, skill and resources. Also, India has a strong vein of innovativeness which can help it to devise low cost automation for enhanced productivity,” believes Satish Bhat, MD, Ador Welding Ltd.

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