Lexar and Kaizen Infoserve forge an alliance to elevate the Indian market

By OEM Update Editorial April 18, 2024 5:36 pm IST

Lexar has partnered with Bangalore-based Kaizen Infoserve as its official service partner in India, offering comprehensive repair and maintenance services for Lexar’s memory products.

Lexar, a global leader in memory and storage solutions, has named Bangalore-based Kaizen Infoserve as its official service partner in the Indian market. The move is part of Lexar’s strategy to strengthen its infrastructure in the Indian market and provide seamless service support to clients. Kaizen has a strong network of over 60 service centers around the country, including 10+ regional hubs, 40+ Kaizen Authorized Partners (KAP) locations, and 12 strategically located warehouses, providing timely product availability, improved inventory control, and quick order fulfillment.

As the storage solution business grows rapidly due to increased demand, Lexar acknowledges the importance of offering creative and dependable solutions to its customers. Kaizen will give RMA and general consultation services via email and phone. RMA service enables customers to alert a company that there are difficulties with their orders or that they just want to return an item. It enables a business to easily monitor and handle buyer swaps and refunds. Kaizen will be in charge of quickly screening and finding defects with returned products.

Fissal Oubida, General Manager, Lexar Co. Ltd, said, “Partnering with Kaizen Infoserve marks a pivotal moment for Lexar’s strategic expansion in the Indian market. Our commitment to delivering unparalleled customer service aligns seamlessly with Kaizen’s proven track record of excellence. This partnership not only will strengthen our service infrastructure but also underscores our dedication to providing efficient, secure, and customer-centric solutions in the dynamic digital storage industry. Together, we are poised to elevate the experience for our customers ensuring they receive exceptional support and seamless access to Lexar’s innovative memory and storage solutions”

“We are proud to be Lexar’s Pan-India service partner and we are confident to take Lexar’s consumer happiness and consumer service to the next level. Kaizen’s newly launched WhatsApp service support makes the customer service cycles shorter, efficient and more convenient – enabling customers to get the benefit of faster Turnaround Time (TAT) for repair or replacement of the products. Our customer feedback cell is assisted by AI tools that enable automatic internal escalation to achieve 99 percent SLA for the brands using Kaizen’s support infrastructure,” said Murali Krishnan, Managing Director, Kaizen.

Under this partnership, Kaizen will deliver comprehensive repair and maintenance services for Lexar’s diverse range of memory products, including SD Cards, DRAM, SSD, Micro SD, CFExpress cards, HDD, USBs and Card Reader. Additionally, Kaizen understands the importance of accessibility and convenience. Therefore, to cater to the customer needs, Kaizen has simplified the return process for customers through walk-in Kaizen Hubs where customers can receive in-person support and guidance. Furthermore, they also provide the customer drop point services, further facilitating the easy and convenient handling of products and inquiries.

Kaizen Infoserve’s status as a national Service provider for renowned brands like Cooler Master, Array Networks, Corsair, Zotac, Wipro and Micron Technology, among others.