Global leader in Motion Plastics, Igus, announces strong growth plans for India

By OEM Update Editorial December 14, 2021 10:36 am IST

Announces launch of over 180 new products from its innovative ‘virtual’ show booth to support growth.

Igus, the global leader in Motion Plastics, announced an aggressive growth plan and strategy in the backdrop of 20 successful years of operations in India. As the 9th largest market globally and the 3rd largest market in the APAC region, igus India has consistently been recording double digit growth over the last many years (except the pandemic year) and in the current year is growing at 30 percent above the previous record year on average. igus India hopes to double its revenues to INR 300 crores in the next 3-4 years. Among a host of plans to drive growth in the next phase, igus India today announced the introduction of a “virtual show booth” replete with its entire set of products which is available for customers to be viewed, tried and tested both viavirtually and physically.

The innovative virtual boothaims to give customers an immersive experience similar toa face-to-face expo with an option to interact with product experts. The first such innovative virtual trade show was set up at igus’s global headquarters in Cologne, Germany. After the great success of the virtual expo spanning 400 sq.mtr., in Germany, which hosted more than 100,000 visitors from across the globe, igus India creates its own IMPS virtual show booth exclusively for its customers in the Indian Sub-continent.

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