Anchor changes its corporate identity to Panasonic

By OEM Update Editorial May 9, 2019 4:29 pm IST

Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic, today announced the change in its legal entity to ‘Panasonic Life Solutions India Private Limited’ with effect from April 1, 2019. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This alteration expresses its vision to ‘Make a better, comfortable life with human oriented solutions”.

Panasonic Life Solutions India Private Limited (formerly known as Anchor Electricals Private Limited) has been a leader in the consumer electrical segment for over five decades. The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country. Anchor has been the industry leader in Wiring Devices and also has a significant presence in Switchgears, Wires Cables & Tapes, Conduit Pipes, Lighting, Solar, Housing, Power Tools and Indoor Air Quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market.

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