Duracell grants license to Satya Intl for automotive components manufacturing 

By Staff Report February 4, 2025 7:02 pm IST

Satya Intl secures licenses for automotive, tubular, inverter, UPS batteries and auto accessories for Asian and African countries. 

Satya Intl, a leading global conglomerate in automotive and consumer products, has entered into a licensing agreement with DURACELL, a global brand for batteries & power products. Satya Intl’s focus has an extensive range of lead acid, tubular, inverter, and ups batteries for consumers under the Duracell Brand. Alongside the battery range, Satya Intl will launch a series of automotive power accessories such as battery chargers/maintainers and jump starters, offering consumers a complete solution for maintaining and enhancing their vehicles

“At Satya Intl, we are dedicated to providing innovative and high-quality products that meet the diverse needs of our global customers,” said Rakesh Sharma – Managing Director at Satya Intl. “Our licensing agreement with Duracell Inc., of USA marks a significant milestone in our journey to enhance the automotive & tubular batteries and automotive accessories market in Asia and Africa. We aim to bring unparalleled value, performance, and convenience to our customers. Notably, we have a strong presence in India, where the demand for high-quality automotive products and power accessories is rapidly growing.”

Satya Intl has been granted the authority to manufacture, market, and distribute the products under the Duracell brand in various Asian countries such as  Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Cambodia, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Mongolia, Nepal, Pakistan, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Vietnam, and New Zealand along with African countries such as Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, the Central African Republic, Congo, Equatorial Guinea, Ethiopia, Ghana, Guinea-Bissau, Iberia, Ivory Coast, Kenya, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Palestine, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe.

The new range of products will be officially launched in mid-February 2025 and available to customers through Satya Intl’s distribution channels starting April 2025. Satya Intl is confident that they will set a new standard in the industry, delivering outstanding value and satisfaction to their customers.