HPL propelling manufacturing growth through strategic initiatives

By OEM Update Editorial June 5, 2024 5:52 pm IST

Rakesh Juneja, General Manager of HPL, highlights that by implementing innovative practices like automation and eco-friendly processes with a global expansion strategy, our company aims to lead the industry over the next five years while nurturing skilled manpower for sustainable success.

How is HPL strategically positioned in the European market?

At Hannover, we introduced a range of OEM goods. We intend to position ourselves among European companies that specialise in rebranding products rather than manufacturing them. HPL has a history spanning six decades. It is expanding its reach in the European market by offering components in collaboration with European firms like Socomec, Klockner Moeller, and LK. 

HPL offers diverse products across seven verticals, including energy meters, panel meters, Smart lighting, industrial products, and solar equipment. Having played a key role in over ten Smart city projects in India, HPL now enters Europe with a competitive advantage, particularly in distribution products. They are also introducing comprehensive solutions for solar meters, DC MCVS, and DC switches alongside the introduction of smart meters. With a secured order worth over $400 million in India, HPL is ready to introduce its brand to the international market.

How has automating mixing plants expanded production while ensuring quality?

Previously, our factories relied on manual operation. Currently, we operate nine manufacturing plants exclusively located in North India. We have expanded our production capacity while maintaining quality standards by introducing automated mixing equipment. We aim to deliver long-lasting products that provide value for consumers’ money.

How does your company integrate eco-friendly practices through repurposing raw materials?

We aim to minimise environmental harm by reusing raw materials after a product’s lifecycle. All plastic and metal parts are recycled, and we actively seek ways to repurpose options. Furthermore, our components comply with ROHS standards, benefiting society and consumers.

How has Hannover influenced your global business expansion strategy?

We are attending multiple global exhibitions to showcase our industry-specific products and best practices. We are confident that clients worldwide will utilise our products. We have also garnered inquiries from across continents during the Hannover. This keen interest indicates a promising opportunity for us to expand our business.

What is your company strategy over the next five years?

Our goal for the next five years is to become the market leader in the Indian market for meters and switchgear. Additionally, we are expanding our product range by introducing new items that are not currently in our basket. However, our priority is to fulfil client requirements promptly to ensure their satisfaction. Regardless of the expansions we undertake, we remain dedicated to providing our customers with reasonable pricing.

How does investing in the development of manpower drive growth in an organisation?

India is a potential hub for technical personnel. Sixty percent of technical personnel in the United States come from India, which is a source of great pride for us and India as well. Investing in the development of technical staff ensures loyalty and support, driving your organisation towards great success. We have always believed in the capabilities of the younger generation, recognising a lot of potential within the Indian workforce.

What steps should MSMEs implement to ensure product quality meets international standards?

Initially, MSME industries need to ensure they deliver goods of exceptional quality, aiming for a standard that exceeds expectations by at least 200 percent. As representatives of India, our products must meet high standards to encourage repeat business. This approach results in a market share of around 30 to 40 percent, fuelled by customers who recommend our products to others. Before engaging in exports, the quality must meet stringent criteria. Confidence in our initial technological proficiency is essential. In conclusion, the message is clear: seize the opportunity as the market awaits you.