HP Indigo digital printing makes personised Coke bottles

By OEM Update Editorial June 11, 2018 6:17 pm IST

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous ‘Share a Coke’ campaign to India.

The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a coke” campaign is being technologically supported by HP Indigo digital printing.

Coke cans and bottles are now available with 20 special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, etc. Labels have been created in 12 languages, which are English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi. Each relationship is accompanied by an exciting descriptor. A total of 11 crore labels will be printed digitally using HP Indigo 20000 digital press on PET bottles through the machine installed at Huhtamaki, an HP customer based in Mumbai.

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