Harting
Harting

Do you want to advertise here? Contact us

LMW
LMW

Do you want to advertise here? Contact us

Indian HVAC tapes, turning into a global brand
.

Indian HVAC tapes, turning into a global brand

By OEM Update Editorial August 7, 2019 3:04 pm

Articulating about the essential factors of their ‘Zorro se Jeet Pakki’ campaign, Ajit Gupta, Founder, AIPL ABRO, in a conversation with Athira Bejoy, remembers the 1983 World Cup, and profoundly talks of AIPL ABRO achieving similar heights in the industry of masking tapes, adhesives and abrasives.

Kindly walk us through AIPL ABRO’s journey till now. What is your favourite aspect of working in the tape business?
AJIT Industries, is the only company that has been selling ABRO masking tapes in India for more than 25 years. The sequel of our humongous success, prompted us to partner with the parental company ABRO, headquartered at Blackthorn Court, USA, and led to the origination of brand AIPL ABRO. Starting off from automotive products in 2010, AIPL ABRO is now distinguished for its masking tapes, adhesive tapes and adhesives and abrasives. We have been enjoying great acceptability and response from the market, as a result of which we are now stepping up our game with greater marketing and promotion budgets.

How would you define your company’s product range, especially for the automotive and HVAC industry?
As a group, we hold a major stake in tape businesses in India and abroad, with a huge and prestigious client portfolio. Our HVAC tapes have been successfully running in UAE and are turning themselves into a big brand in the region. For our automotive range, they have been the inception point for AIPL ABRO. Their usage has always been dependent on vehicle owners, who like to perform small maintenance operations by themselves, and this trend is largely seen among the youth.The increase in the potential of the automotive marketis now intensifying, and the future of automotive range is very bright and vast.

Tell us a bit about ‘Zorro Se Jeet Pakki’ campaign? What made you rope in Kapil Dev?
It was 1983, when Kapil Dev won the World Cup for India, and in the same year, ABRO masking tapes were introduced in the Indian market. The rest, as we all know, is history.

Advertising

OEM Android App

Your future advertising space? Our media data

How is AIPL ABRO competing in the market? How would you define AIPL ABRO’s R&D?
AIPL ABRO has been enjoying immense acceptability and growth in the market, by offering superior quality products. We have been successfully in delivering quality products by following rigorous R&D process, available in our factories. A dedicated and qualified in-house R&D division works with outright focus on the product’s quality, despite of changes in variables, usages and environment. This also means developing optimised product usage guidelines for the consumers, enabling them to understand and make appropriate usage of the product.

Your take on the Union Budget 2019?
Interest deduction up to ₹3.5 lakhs for affordable housing, as against ₹2 lakh earlier, will now be available until 31st March, 2020. This will allow more people to purchase homes, subsequently allowingdevelopers to come out with more residential projects. Hence, creating more opportunities and driving sales for hardware and waterproofing, construction, and, for infrastructural development, to make extensive use of red tapes, abrasives and adhesives.

The increase in the potential of the automotive market is now intensifying, and the future of automotive range is very bright and vast.
Ajit Gupta, Founder, AIPL ABRO

Cookie Consent

We use cookies to personalize your experience. By continuing to visit this website you agree to our Terms & Conditions, Privacy Policy and Cookie Policy.

Tags: Speak Out
Webinar
Webinar

Do you want to advertise here? Contact us

TruCut
TruCut
OEM Update QR Code
OEM Update QR Code

Events

PTC Asia
PTC Asia
World of Photonics India
World of Photonics India
IFFE Expo
IFFE Expo
Clean India Show
Clean India Show
Factory Automation Expo
Factory Automation Expo
India Essen Welding and Cutting Expo
India Essen Welding and Cutting Expo
Logimat India
Logimat India
Metal Forming Expo
Metal Forming Expo

eMagazine October 2024

eMagazine October 2024
eMagazine October 2024

Do you want to advertise here? Contact us

Our Sponsors

DIRAK
DIRAK
Pragati Gears
Pragati Gears
Carl Zeiss India
Carl Zeiss India
STMCNC
STMCNC
Nord
Nord
Messer Cutting
Messer Cutting
Atos Profilo
Atos Profilo
Fronius
Fronius
SCHMALZ
SCHMALZ
Sigma-Weild
Sigma-Weild
Mallcom
Mallcom
igus
igus
DH Secheron Electrodes
DH Secheron Electrodes
Timken India
Timken India
UNP Polyvalves India Pvt Ltd
UNP Polyvalves India Pvt Ltd
ENS Oils & Lubricants
ENS Oils & Lubricants
Super Slides
Super Slides
Autonics
Autonics
Fuel Instruments  Engineers
Fuel Instruments  Engineers
Velvex
Velvex
Universal Orbital
Universal Orbital
Chicago Pneumatic Tools
Chicago Pneumatic Tools
MMC Hardmetal Pvt Ltd
MMC Hardmetal Pvt Ltd
Mennekes
Mennekes
ACD Machines
ACD Machines
TruCut
TruCut
tectyl
tectyl
BKT Tires
BKT Tires
Fibro India
Fibro India
Deceler
Deceler
Balluff
Balluff
Urgo Capital
Urgo Capital
Amsak Cranes
Amsak Cranes
Molygraph
Molygraph
SKS Welding
SKS Welding
pioneer Cranes
pioneer Cranes
Exorint
Exorint
Schmersal India
Schmersal India
Exon mobil
Exon mobil