ICONICS becomes Mitsubishi Electric Iconics Digital Solutions  

By Staff Report April 2, 2025 7:14 pm IST

ICONICS announces its official name change to Mitsubishi Electric Iconics Digital Solutions (MEIDS), marking a bold step in its evolution. Backed by Mitsubishi Electric Corporation, MEIDS continues to lead in SCADA automation, digitalisation, and smart, sustainable buildings with expanded resources and global reach. 

ICONICS, a SCADA industrial automation, digitalisation, and smart buildings software provider, changes to Mitsubishi Electric Iconics Digital Solutions (MEIDS). This milestone is a step forward in the company’s integration into the Mitsubishi Electric Corporation family and helps showcase its continued evolution into a global leader in digital solutions and transformation. 

Mitsubishi Electric has supported ICONICS’ growth for over a decade, culminating in a full acquisition in 2019 and continued collaboration as part of the Mitsubishi Electric Group. This name change is a recognition of our technological excellence, customer commitment, and position as Mitsubishi Electric’s global SCADA automation and digitalisation platform. 

The Meaning Behind the Name 

The name unites the global strength of Mitsubishi Electric—a trusted leader in industrial and digital innovation; the legacy of ICONICS as a pioneer in SCADA automation and digitalisation software; and a growing portfolio of digital solutions for industrial operations, infrastructure, and smart, sustainable buildings. These elements combine to deliver the software, services, and next-generation technologies that drive performance and long-term impact.

This foundation enables MEIDS to set the gold standard in SCADA automation and digitalisation, reinforcing our commitment to innovation, efficiency, and customer success by empowering industries worldwide. 

A Strong Heritage, A Stronger Future 

While the name has changed, the mission and entrepreneurial spirit of the company remain steadfast, delivering groundbreaking SCADA automation, smart buildings software, and digitalisation solutions with exceptional customer service. Major innovations across core product families, in particular GENESIS (also referred to as GENESIS version 11), are underway. By retaining “Iconics,” the company honors its rich legacy of innovation, while “Digital Solutions” reflects expansion into advanced services, intelligent technologies, and the future of industrial digitalisation. 

Ted Hill, President & CEO of Mitsubishi Electric Iconics Digital Solutions, emphasises the significance of this transition, “This is more than a name change—it’s a declaration of who we are and where we’re headed. With the backing of Mitsubishi Electric and the agility of ICONICS, we are uniquely positioned to drive the future of industrial automation and smart, sustainable infrastructure. Our customers can expect the same cutting-edge solutions and world-class support, now with even greater resources and opportunities.” 

The Best of Both Worlds: Innovation with Global Strength 

Mitsubishi Electric Iconics Digital Solutions brings together the innovation and agility of a tech pioneer with the strength and scale of a 100-year-old global leader. The customers can benefit from deep integration within Mitsubishi Electric’s ecosystem—spanning industrial automation and digitalization, intelligent infrastructure, and smart building and energy management solutions. With Mitsubishi Electric ranked among Forbes’ Top 200 World’s Best Employers and Top 400 World’s Largest Companies, this alignment strengthens their ability to deliver cutting-edge solutions worldwide. 

Continued Bold New Steps 

This transformation cements our role as Mitsubishi Electric’s global platform for SCADA industrial automation, digitalisation, and smart building and workplace solutions—reaffirming our commitment to customers, partners, and employees. Aligned with this vision, MEIDS recently launched our flagship GENESIS platform and continues to release quarterly updates to our Intelligent Building Software Stack (IBSS). This is more than a new name—it’s the next chapter of innovation, integration, and industry leadership.