PASI to power the future of automotive innovation

By Staff Report January 21, 2025 6:18 pm IST

Panasonic Automotive Systems India (PASI) offers the latest technologies, such as head-up displays (HUD), telematic control units (TCU), temperature oil sensors, and in-car infotainment, which are used across global markets to advance India’s automotive industry.

Panasonic Automotive Systems India (PASI) is a subsidiary of Panasonic Automotive Systems Co. Ltd., a global leader in advanced automotive solutions that make driving more enjoyable and fulfilling, providing systems that support safe driving, and offering optimal in-vehicle systems and solutions for environmentally friendly vehicles. PASI focuses on the development, manufacturing, and sale ofautomotive components and parts like infotainment solutions (audio, video, and navigation), sensors, relays, cameras, parking assistance systems, telematics control units, smart entry systems, and LED solutions for headlamps and batteries. PASI offers the latest technologies, such as head-up displays (HUD), telematic control units (TCU), temperature oil sensors, and in-car infotainment, to name a few, that are used across global markets to advance India’s automotive industry.

Bhupesh Kanyal, Director of Panasonic Automotive Systems India (PASI), said, “The Indian motor vehicle industry is the fourth largest in the world and continues to grow rapidly. In the two-wheeler segment, India is the largest manufacturer. The strong economic growth of India and the rising income of Indian households mean the potential for growth in the automotive industry is significant. With the advent of new-age technologies, newer forms of mobility, such as electric vehicles, consumer aspirations continue to evolve too. Indian consumers today are looking for such a premium commuting experience as well as passenger and environmental safety. This has resulted in demand for an improved passenger vehicle experience. Keeping that in mind, we at Panasonic are in the process of transforming the in-car experience by harnessing new technologies such as connected devices, head-up displays, wireless chargers, and 360° camera solutions that are simple to use, safe and durable, and cost-effective. Through our wide range of products and solutions, we are currently catering to the top OEMs of the automotive industry and would like to expand the gamut.

PASI’s range of solutions can be categorised under three themes: Beyond Comfort, Integrated Safety, and Electrification. Beyond Comfort caters to automobile interiors’ featuring cockpits, navigation systems, and HUDs. Integrated Safety aids in safe commuting and reducing traffic accidents. It features products like back & corner sensors, interior rearview mirrors, vehicle camera modules, LED modules for headlamps, and steering angle sensors, amongst others. In the area of electrification, Panasonic is catering to the electric vehicle (EV) category in the form of Li-ion batteries for EVs, heater devices, on-board charging systems, etc.

PASI was established in April 2010, and as of this date, it has a presence across all automotive clusters working with top OEMs in India. In India, PASI continues to have a vast delivery and service network with highly trained employees and fully equipped facilities to support OEMs and end users.

Key Offerings from PASI:

Head-Up Display (HUD): The systems present data to drivers while keeping their attention on the road. Panasonic Automotive offers in-house-designed, cost-effective HUD technologies to meet specific OEM needs. The company offers windscreen HUDs as well as combiner HUD systems.

In-Vehicle Infotainment (IVI): The infotainment solutions provide audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features that help OEMs provide a holistic electronic cockpit concept.

Telematics Control Unit (TCU): TCU assists to locate the position of the vehicle, make an emergency call during an accident or breakdown, track a stolen vehicle, and record diagnostic codes for service stations. Further, Panasonic’s advanced TCU solutions provide holistic information to the vehicle owner about the health of the vehicle, mode of riding/driving, tire pressure, fuel level/battery charge status, etc., accessible on a mobile application.

Cameras (Back/Lane Watch cameras) – Cameras for Lane Watch integrated in Outer Rear View mirrors (ORVM) and rearview cameras for parking assistance. Lane Watch cameras enables drivers’ to avoid distraction and enhance safety by covering the blindspot. 

Vehicle Sensors: Panasonic provides sensors for 2W and 4W applications for engine applications, speed monitoring, ambient temperature, and crank angle detection.

LED Modules for Headlamps: Panasonic provides high-quality and reliable LED modules for headlamps, winkers, and tail lights.

Wireless Chargers: Panasonic’s moving coil technology uses a proprietary algorithm to automatically detect the device’s coil and align it with the charger’s coil, improving the accuracy of alignment during charging. This technology enables optimal coil alignment between the smartphone and the wireless charger, resulting in highly efficient charging.