Varroc rebranded CarIQ Technologies to Varroc Connect

By Staff Report January 20, 2025 2:57 pm IST

Varroc has rebranded its subsidiary, CarIQ Technologies, to Varroc Connect. The change aligns with Varroc’s vision of creating safe, smart, and sustainable mobility solutions for the future.

Varroc, a leading global Tier-1 automotive supplier, disclosed a new brand identity for its subsidiary, “CarIQ Technologies,” which will now be known as “Varroc Connect.” This strategic rebranding reflects Varroc’s commitment to advancing technological innovation, improving connectivity solutions, and shaping the future of advanced mobility. With this transformation, CarIQ’s identity evolves to align with Varroc’s trusted brand legacy and its vision of creating safe, smart, and sustainable mobility solutions for the future.

Varroc Connect will continue to be India’s pioneering connected vehicle platform, leveraging Varroc’s global resources and expertise to drive the development of next-generation connectivity solutions. The rebranding to Varroc Connect underscores the company’s dedication to empowering customers with cutting-edge telematics, IoT-based solutions, and connectivity platforms.

Varroc Connect offers an expanded portfolio of solutions designed to meet the evolving needs of the automotive, mobility, and IoT sectors. By combining real-time connectivity with data-driven insights, we deliver smarter, safer, and more efficient transportation solutions. The end-to-end offerings include a scalable and mature cloud platform, mobile and web applications, firmware, and a range of Made in India telematics devices, positioning us uniquely in this rapidly growing industry. Delivered as SaaS and subscription models, our solutions empower customers across automotive OEMs, insurance, transportation, and public sector verticals to accelerate their time to market. 

Dixit Roy Mahidhara, CEO, Varroc Connect, said, “CarIQ Technologies has always been a pioneer in delivering smart connectivity solutions. By rebranding it as Varroc Connect, we are strengthening its identity as a part of Varroc’s trusted legacy while reinforcing our commitment to innovation in advanced mobility and IoT solutions.”

Arjun Jain, CEO, Varroc—Business I said, “I am excited to unveil Varroc Connect, a name that reflects our commitment to long-term investment in building connected vehicle solutions for our customers. Connected mobility is the future, and every vehicle now integrates connected technology.”

Varroc Connect’s diverse telematics product range enables seamless vehicle connectivity for both OEM-integrated and aftermarket applications, with plug-and-play devices that customers can easily install. Varroc’s manufacturing expertise ensures a versatile lineup of devices tailored to varied customer requirements. Collaborating with telecom providers and leveraging technologies such as NAVIC and GPS, we create solutions that cater to both Indian and global markets.