Shell underlines its commitment in meeting energy challenge

By admin March 10, 2014 9:53 am IST

 Shell brings lubricants technology lecture on innovations in the face of the energy challenge to IIT Madras
Experts predict that the world population will rise to 9 billion by the year 2050. Nearly 70 per cent of the world’s population – nearly double of today’s urban population – is expected to live in cities. The number of vehicles will increase to 2 billion by 2050 from 800 million of today which will increase the demand of fuel by 50 per cent. Due to increased population and enhanced economic prosperity, India will be in the forefront of ‘meeting the energy challenge’.
Experts from Shell Lubricants and automotive original equipment manufacturers (OEMs) shared their perspectives on this challenge and recommended for close collaboration of lubricant companies and OEMs at the design stage. During a global lecture series conducted by Shell Lubricants, in association with Indian Institute of Technology (IIT) Madras, they emphasised cross-industry co-engineering as the fastest route to optimising fuel efficiency in lubricants for vehicles.
Lubricants – alongside new fuel and engine technologies – have a unique and vital role to play in meeting the global energy challenge. Right lubricants can enhance the fuel efficiency. Dr. Selda Gunsel, Vice President, Shell Global Commercial Technology, said, “Fuel economy can be improved by using the most suitable quality lubricant for an engine.” She adds, “Collaboration and co-engineering is the key to meet the energy challenge which will further improve the energy efficiency and reduce CO2 emission.”

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