KEI is committed to make safer wires and cables

By Staff Report August 1, 2024 12:03 pm

According to Anil Gupta, CMD, KEI Industries has sustained growth through innovation, quality, and sustainability and continues to lead the wires and cables industry with its services and environmentally responsible practices while focused on expanding its product portfolio and global presence.

How has KEI Industries been established as a preferred supplier globally?

KEI Industries is a global conglomerate with a rich legacy of over 65 years, specialising in providing tailored solutions for various industries and sectors in India. KEI has established a robust B2C retail presence in India with a diverse product portfolio of wires and cables ranging from 1 KV to 400 KV, catering to applications and industries.

With five state-of-the-art manufacturing facilities, KEI has cemented its position as an industry frontrunner. KEI has been evolving into a global powerhouse offering comprehensive wire and cable solutions for decades. Today, due to its extensive portfolio, KEI holds the preferred supplier status for numerous clients in the public and private sectors.

Our product range includes Extra-High-Voltage (EHV), Medium-Voltage (MV), and Low-Voltage (LV) power cables, as well as an extensive array of electrical wires and power cables. It includes solar cables, winding wires, marine and offshore cables, single- and multicore flexible cables, house wires, control cables, stainless steel wires, fire survival/fire-resistant cables, instrumentation cables, and thermocouple extension/compensating cables. Our house wires include the Homecab-FR, Banfire-ZHFR, and Conflame-FRLS wires.

This diverse product portfolio enables KEI Industries to meet the varied needs of its global clientele, showcasing its commitment to quality and innovation.

Would you shed light on the products and services offered to the clients?

KEI Industries Ltd. offers a diverse product portfolio that includes wires and cables ranging from 1 KV to 400 KV, serving a range of applications and industries. Its product range features Extra High Voltage (EHV), Medium Voltage (MV), and Low Voltage (LV) power cables, as well as solar cables, winding wires, marine and offshore cables, single and multicore flexible cables, house wires, control cables, stainless steel wires, fire survival/ fire resistant cables, instrumentation cables, and thermocouple extension/ compensating cables. The house wires include Homecab-FR, Banfire-ZHFR, and Conflame-FRLS. KEI Wires and Cables, a leading name in the electrical industry, announces the launch of next-gen living eco-friendly solution KEI Conflame Green+, a revolutionary house wire that enhances safety, reduces costs, and marks a significant stride towards eco-friendly electrical solutions. KEI’s commitment to quality and innovation is to provide solutions that meet the needs of our customers while promoting sustainability.

What key strategies your company has adopted to facilitate growth?

As a prominent brand in the world of wires and cables, KEI is built on a solid foundation of core values that have guided its journey to excellence. Integrity is a cornerstone of KEI’s values, fostering trust and transparency in all its operations. Quality is another pillar, as KEI is committed to delivering products that meet the highest standards, ensuring safety and reliability for its customers. Innovation is deeply ingrained in KEI’s DNA, driving the brand to continually push boundaries and develop cutting-edge solutions in the electrical industry. Sustainability is a fundamental value for KEI, emphasising responsible practices and eco-friendly products to contribute to a greener future. The brand provides exceptional service and solutions that cater to the unique needs of its clients. KEI places great importance on its people, creating a culture of respect, diversity, and growth for its employees that is integral to the brand’s success. KEI promises to always love and care for its stakeholders.

Could you explain the objectives and vision of KEI Industries for the upcoming years?

KEI Industries is positioned for continued growth. The milestones for the current fiscal year include expanding the product portfolio by increasing brownfield capex to meet rising demand in speciality segments like Oil & Gas, Infrastructure, and Agriculture. We are also enhancing our export focus to strengthen our presence in developed markets such as the US, Europe, and Australia. KEI Wires and Cables have provided quality products to the electrical industry for decades; KEI is dedicated to offering solutions that meet customer needs while promoting environmental sustainability. As we look to the future, KEI will continue to lead the industry by delivering exceptional products and services globally.

We are investing approximately INR 1000 Crore in a greenfield expansion project to establish a new manufacturing plant in Sanand, Gujarat, and introduce new products for speciality sectors. These initiatives, supported by our commitment to innovation and quality, position KEI Industries to capitalise on market opportunities and sustain growth momentum.

What challenges has KEI faced in the wire and cable industry?

As a wire and cable industry pioneer, KEI Industries faces several challenges. The competition in the cable industry is intense, with local and international players vying for market share. We should stay ahead of the curve by continuously improving products, processes, and customer service. Additionally, fluctuations in copper prices pose a challenge that requires one to be agile and adaptable to navigate these challenges and seize opportunities as they arise.

What are the company’s expected plans and roadmap for the near future?

The future of KEI Industries looks exceptionally bright in comparison to its competition. With a steadfast commitment to innovation and a focus on delivering high-quality products at competitive prices, KEI is well-positioned for continued growth and market expansion. A strong reputation for reliability and exceptional customer service further enhances KEI’s competitive advantage.

Despite the challenges posed by new technologies and emerging competitors, KEI is poised to maintain its leadership position in the wires and cables industry for years. We have quality products for the electrical industry for decades, and our commitment to expanding our reach remains unwavering.

The roadmap focuses on meeting customer needs while prioritising environmental sustainability. We are implementing sustainable practices within the manufacturing facilities, including water recycling, pollution control, and solar energy utilisation. A new product, KEI Conflame Green+, also underscores the dedication to innovation and safety. This product has internal and external safety features, making it stand out.

KEI Industries will continue to be a leader in the industry by providing excellent products and services. It remains committed to sustainable growth and environmental stewardship. KEI’s plans are designed to deliver value to the customers and stakeholders.