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OEM Update
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Boosting investor sentiments can help manufacturing sector grow

By June 17, 2013 9:51 am IST

 “The need to improve the productivity lies in policy framing as well as in adapting new technologies”
– Manish Walia, Sr. Director (Industrial Automation Business Group), Delta India Electronics Pvt. Ltd.
The manufacturing industry in India can enhance the economic development, increase the productivity and sustain the competition from the global markets. Manufacturing, as an industry segment, has a crucial contribution in the national development and more or less insulated the Indian economy from global turmoil; thanks to its innovation-driven orientation. Manish Walia shares his experience in the manufacturing sector and how it can emerge from the shadow of India’s service sector.
Government’s policy for manufacturing sectorThe government devised the National Manufacturing Policy (NMP) in 2011 to enhance the share of manufacturing in India’s GDP to 25 per cent and add at least 100 million jobs by 2025. The government in recent times has increased the concessions for domestic production and endorsed manufacturing hubs and tertiary units to create a conductive atmosphere for the manufacturing industry and to encourage the SMEs. The recent finance ministry announcement of allowing companies investing Rs 100 crore or more in plant and machinery (between April 2013 and March 2015) to deduct an investment allowance of 15 per cent over and above current rates of depreciation is an encouragement to the FDI flow and technology improvement.
Delta in SAARC regionDelta India Electronics, 100 per cent subsidiary of Delta, has been operational in India since 1992. The company is responsible for developing business in the SAARC region and recognised as “Centre for Technical Excellence” for the SAARC region. With eight regional offices, two manufacturing facilities at Rudrapur and Gurgaon, and two R&D centres in Gurgaon and Bangalore, Delta has a strong presence across India with more than 100 channel partners. Besides catering to the Indian market, Delta exports to several countries including Nepal, Bangladesh and Sri Lanka.
Products and performanceDelta’s strength in power electronics and extensive knowledge in control technology have made it one of the leaders in the industrial controls market. With its knowledge and experience in automation control, the company focuses its expertise on drive, motion and control. In recent years, the company has integrated its industrial automation products, developed industrial control networks, and offered integration services to its clients around the world. Its products include AC motor drives, servo drives and motors, temperature controllers, programmable logic controllers, human machine interface modules, optical encoders, communication converter modules and CTA timer/counter/tachometer. Delta automation products are applied in the processing machines used in the food industry, textile industry, chemical industry, electronics industry, metal industry and plastic industry. Its automation equipment are also used in the pharmaceutical industry, printing industry as well as for energy saving air-conditioning and water treatment facilities. Delta aims to provide end-to-end comprehensive, innovative and total solution to all its valued customers.

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