LAPP introduces ‘alive by LAPP’ – A pledge to excellence, innovation and inclusivity

By OEM Update Editorial March 21, 2024 4:48 pm IST

In a world that depends on connections, ‘Alive by LAPP’ is more than a tagline. iIt is a promise that LAPP brand stands for. The new color palette of Orange with a dash of Purple represents the energy and collaborative spirit that LAPP brings to creating solutions that keep industries alive.

Adaptability and innovation are critical in an ever-changing industrial context. LAPP is a beacon of transformation, introducing its new corporate identity and motto, “Alive by LAPP.” This project symbolises the company’s journey over the previous 65 years from a cable maker to a vital industry partner dedicated to bringing industries to life by providing tailored solutions that drive innovation and success for its clients.

Oskar Lapp’s creation of the first industrially made color coded wires under the trade name ÖLFLEX® in 1958 paved the way for LAPP to become a pioneer in cable and connectivity technology. LAPP’s dedication to providing unique solutions remains unwavering. Developed by specialists for experts, the organization continuously produces custom connection systems for projects across multiple industries. Beyond cable supply, LAPP is committed to building optimum end-to-end solutions and delivering high-quality standard goods that actively contribute to bringing industries to life.

“At the heart of LAPP’s mission is a powerful message: ‘bringing industries to life.’ This dedication positions LAPP as a global leader in connectivity technology, exemplified by its journey from a cable manufacturer to a preferred partner for connectivity solutions, a testament to the company’s unwavering commitment to excellence and innovation.”

LAPP marks cables as industry’s unsung heroes, the lifelines that fuel critical processes. Their industrial solutions function as neural networks, seamlessly connecting different production divisions. From mobility solutions to the Industrial Internet of Things (IIoT) and predictive maintenance, LAPP’s connectivity gives industries new life by ensuring the efficient flow of electricity and data.

Matthias Lapp, CEO of LAPP, emphasises, “It’s all about our customers and their needs. They are the linchpin of everything we do. ‘Alive by LAPP’ is more than just a tagline. It accompanies us in every customer conversation, in the online shop or in corporate communication. LAPP is everywhere: countless applications, machines, and industries around the world run thanks to our connection solutions. In a world that depends on connections, ‘Alive by LAPP’ is a promise.”

Marc Jarrault, Managing Director, Lapp India, said, “The refreshed brand identity, with its vibrant blend of orange and purple,, reflects a deeper commitment to the future. The orange, the foundation of our heritage, continues to symbolize the energetic spirit of innovation that has always driven us. The additional dash of purple signifies our focus on being a more inclusive and accessible brand, communicating with a broader audience, young and old, and empowering future generations to shape a more connected world. This new identity also reflects our dedication to fostering diversity within LAPP. Ultimately, orange and purple together represent the dynamic energy and collaborative spirit that LAPP brings to creating solutions that keep industries alive.”

LAPP’s global presence is clear, with its connection solutions being used in a wide range of applications, machines, and industries around the world. At the heart of LAPP’s portfolio are customized connection systems created by a skilled staff. LAPP’s specialists work tirelessly to develop bespoke products and solutions that solve the most difficult project needs and industry demands.