MotorK Proposes Acquisition Of Carflow

By OEM Update Editorial May 12, 2022 12:49 pm IST

A high growth SaaS business with strong recurring revenues opens up new geographic markets in europe in line with stated M&A strategy.

MotorK Plc announces that it has entered into advanced negotiations for the acquisition of Carflow an automotive retail solutions provider that serves more than 400 car dealers and major automotive OEMs in Belgium, Netherlands and Luxembourg. Both MotorK and Carflow have signed exclusive and binding agreements and are working towards a swift completion.

Founded in 2009, Carflow is an established automotive software as a service (“SaaS”) player in the Benelux digital automotive retail market. The Company provides car dealers and manufacturers with a complete suite of digital solutions focused on three areas: 1) automated online sales and conversion processes; 2) lead generation and follow-up; and 3) omnichannel digital showroom capability.

In 2021, the Company reported revenues of c. €3.0 million, achieving double-digit growth on the previous year. Recurring revenues represented c. 75% of this total.

Acquisition Rationale

The acquisition of Carflow is consistent with MotorK’s strategy to expand its operations into new markets and is in line with previous guidance of 2-3 acquisitions per annum. The Group believes that the deal will leverage the success of the Carflow team and drive additional value for shareholders:

Advertising

Your future advertising space? Our media data

Enhanced geographic presence: Carflow’s strong brand brings customers from new and growing geographic markets into the enlarged Group, establishing a presence in Belgium, the Netherlands and Luxembourg for the first time

Creating a regional hub: Carflow’s established presence is anticipated to become the hub for the strategically important Benelux region, completing the Group’s geographic footprint

Attractive revenue cross-sell opportunities: MotorK’s new digital products can now be introduced across an enlarged customer base to drive additional recurring revenues

Bringing major OEM brands closer to the Group: The addition of Carflow’s trusted OEM partners (Jaguar, Land Rover, Opel, Hyundai and Subaru) deepens the enlarged Group’s presence in the European market.

Marco Marlia, Co-founder & CEO of MotorK said: “We are delighted to welcome the Carflow team into the MotorK family. Adding its strong brand, excellent OEM relationships and deep market experience to the Group will enhance our geographic footprint across Europe, providing an additional platform for growth in the Benelux region. Our new products can now be launched over a broader network of dealerships and we believe that together we can accelerate the enlarged business.”

Frederic Apers, CEO of Carflow said: “After a period of sustained growth, we are extremely proud to join forces with MotorK, the leading European automotive retail solutions business. We are excited by the prospect of offering the Group’s innovative new products to our loyal customer base, allowing us to stay at the forefront of servicing changing car buyer needs and expectations. Combined with our geographic reach we believe we can accelerate growth for the enlarged Group going forward.”

Source:- Motork

Cookie Consent

We use cookies to personalize your experience. By continuing to visit this website you agree to our Terms & Conditions, Privacy Policy and Cookie Policy.