Bizom’s New Solutions provide high efficiency to Distribution system and People Management

By OEM Update Editorial July 13, 2021 4:52 pm IST

Bizom, a leading retail intelligence platform, launched smart solutions to bring greater efficiency to the distribution system and people management processes of consumer goods companies.

The new normal and impending future COVID-19 waves are shaping the CPG industry in inconceivable ways. Still, CPG brands have adapted quickly by adopting digital technologies to transform their supply chain and operations in markets.

Consumers have also changed their shopping behaviours, and newer business models like D2R2C are gaining more popularity. In these altered retail ecosystems, businesses with deeper retail intelligence and insights will gain greater market share faster.

CPG brands recognise that to become data- and insights-driven organisations, their teams, distributors, channel partners and retailers must digitise their operations. These brands are beginning to automate vital aspects of their market operations such as merchandising, audits and surveys. They are increasingly basing their strategies on real-time intelligence.

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